Here are the main cost‑saving strategies TCL uses:
- Vertical integration & component manufacturing.
TCL either owns or has very strong partnerships with panel‑makers (for example its stake in CSOT, China Star Optoelectronics Technology) which means they control major costs of one of the most expensive parts (the display panel). Sivo+2GearTrouble.com+2 - Economies of scale / high volume production.
TCL is among the largest TV manufacturers in the world, producing millions of units. Large volumes mean lower cost per unit from suppliers, better negotiating power, and more efficient use of manufacturing facilities. Digital Phablet+1 - Efficient supply chain & manufacturing locations.
Many factories and components are located in lower‑cost regions (China, Southeast Asia) and TCL has optimized its logistics. That reduces labour, overhead and transport costs. SmartHomeBit+1 - Targeting value/budget segment, rather than premium margins.
Rather than charging a large premium for the brand, TCL often accepts thinner margins (or focuses on volume) so that they can sell at lower retail prices. Reddit - Less cost built into brand premium or marketing overhead.
Big premium brands often charge more because of brand prestige, high marketing spend, advanced features, etc. TCL’s value‑pricing strategy means less of that overhead is passed onto you. SmartHomeBit+1
⚠️ What the trade‑offs can be
While you often get very good value, there are some things to check so you know what you’re getting:
- Some features may be less advanced or use slightly cheaper parts (e.g., fewer dimming zones, simpler stand/mount design, fewer premium finishing touches) compared to the ultra‑premium brands. SmartHomeBit+1
- Brand‑recognition and resale value may be lower. Because the price is lower, and because of the brand’s positioning, resale value may drop more quickly than top‑tier brands. SmartHomeBit
- Quality control / customer support experiences vary. Some users report excellent value; others mention issues (though that is also true of many brands). For example: “I bought 2 TCL TVs over the last 4 years … all failed in different ways … They have awful QA” Reddit
That said, there are plenty of positive reports too. So it’s more about model selection, expectation‑setting, and warranty/service in your region. - If you’re very picky about ultra‑high end specs (e.g., very high brightness, perfect local dimming, exotic color gamut, ultra‑slim design, top‑tier audio) the premium brands might still have an edge.
📌 My takeaway for you
If you’re considering buying a TCL TV — for example the model above — here’s how I’d think about it:
Don’t assume “cheap = bad” but assume “cheap = fewer extra margins”. The core value is especially strong in TCL’s lineup.
If you want good value for your money (large screen, decent 4K picture, smart features) and you’re budget conscious → TCL is a very strong option.
Before you buy: check the specific model (year, series, panel type, dimming zones, ports), read user reviews, and check warranty/support in your region.
If you are a very demanding user (e.g., high end home theatre, super bright room, serious gamer, maximum color fidelity) then check how this TCL stacks up vs premium brands in those particular specs.
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